Start here for a quick overview of everything you need to know!
Ghost is a powerful app for new-media creators to publish, share, and grow a business around their content. It comes with modern tools to build a website, publish content, send newsletters & offer paid subscriptions to members.
This guide is designed to give you a solid introduction to everything you need to know as a new Ghost user. We'll cover the editor, audience growth, memberships, themes, and integrations — everything you need to hit the ground running.
The editor
Ghost comes with a world-class editor packed with everything you need. Write in rich text, use Markdown, embed dynamic cards for photos, videos, audio, galleries, and much more. It works just the way you'd expect — get in, write something great, get out.
Cards are the foundation of Ghost's content model. Each card is a self-contained block of content — a paragraph, an image, an embed, a callout. You can drag them around, duplicate them, and nest them to create exactly the layout you want.
The best writing tools disappear. You stop thinking about the editor and start thinking about what you want to say.
Growing your audience
Ghost has a native email newsletter feature built right in. You can grow an email list, send beautifully formatted newsletters, and manage your subscribers all from within Ghost — no third-party tools required.
Every post you publish can also be sent as a newsletter. Your subscribers get an email, your site gets new content, and your SEO improves — all with one click.
- Built-in email newsletter with custom templates
- Subscriber management and segmentation
- Native comments powered by your membership system
- SEO tools built into every post
Memberships & revenue
Memberships allow you to build a sustainable business around your content. You can offer free and paid tiers, set your own pricing, and give subscribers access to exclusive posts and newsletters.
Ghost takes 0% of your revenue. You connect your Stripe account directly, and every dollar goes straight to you — minus Stripe's standard payment processing fees.
Themes & design
Ghost themes are fast, flexible, and easy to customize. You can change fonts, colors, and layouts without touching a line of code using Ghost's built-in design settings. For deeper customization, you have full access to the theme source files.
The API-first architecture also means you can use Ghost as a headless CMS, pulling content into any frontend — React, Next.js, Vue, or anything else.
Integrations
Ghost integrates with hundreds of tools via Zapier, Make, and its native API. Connect your analytics platform, CRM, email tools, and more. Everything works seamlessly together.