Connecting Ghost to your favourite apps and tools
Ghost is a powerful app for new-media creators to publish, share, and grow a business around their content. It comes with modern tools to build a website, publish content, send newsletters & offer paid subscriptions to members.
This guide is designed to give you a solid introduction to everything you need to know. Whether you're a first-time creator or a seasoned publisher looking for something better, there's something here for you.
Getting set up
The first thing you'll want to do is configure your site settings. Head to the admin panel and fill in your site title, description, and upload a logo. These are used throughout the theme to give your site its identity.
Next, you'll want to pick a theme. Ghost comes with the beautiful Casper theme out of the box, but there are hundreds of free and premium themes available in the Ghost marketplace.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Creating content
Ghost comes with a world-class editor packed with everything you need. Write in rich text, use Markdown, embed dynamic cards for photos, videos, audio, galleries, and so much more. The editor works exactly the way you'd expect.
Posts are displayed using a beautiful default layout, but you can also use custom templates to create exactly the experience you want. Each post can have a custom header image, custom excerpt, tags, and multiple authors.
- Rich text editor with Markdown support
- Drag-and-drop image uploads
- Embed videos, audio, and galleries
- Code blocks with syntax highlighting
- Callout cards, bookmarks, and more
Building your audience
Ghost has a native email newsletter feature built right in. You can grow an email list, send beautifully formatted newsletters, and manage your subscribers all from within Ghost — no third-party tools required.
Memberships allow you to build a sustainable business around your content. You can offer free and paid membership tiers, set your own pricing, and give subscribers access to exclusive posts, newsletters, and community features.
Customizing your site
Ghost themes are fast, flexible, and easy to customize. You can change fonts, colors, and layouts without touching a line of code using Ghost's built-in design settings. For deeper customization, you have full access to the theme source files.
The API-first architecture means you can also use Ghost as a headless CMS, pulling content into any frontend framework — like this Next.js conversion you're looking at right now.